Tata Sky has now changed its name to Tata Play. Along with this, Tata Play will not only be streaming normal TV channels but it will also stream contents from across 13 OTT platforms including Netflix and Amazon Prime Video.
Now users will get a new OTT combo pack, in which Tata Play users will get subscription to OTT platforms and would able to binge web series and exclusive OTT releases along with normal TV screening.
On Tata Play Binge, users get the content from 13 OTT apps with a single user interface. In the new combo pack, users will get OTT services like Amazon Prime Video, Voot and Disney + Hotstar. However, the company has not yet disclosed its subscription cost.
Harit Nagpal, MD and CEO, Tata Play said, “We welcome Netflix to our family. Along with this, we provide free visit to services for all the customers. Our de-activated DTH customers can also recharge and restart the service without paying any reconnection charges.
“Tata Sky leveraged its market leadership in its core business to create an ecosystem of content delivery by foraying into OTT and Broadband. We believe it is time for a brand identity that resonates beyond our DTH business,” explained Harit Nagpal.
“I thank Tata Sons and The Walt Disney Company for backing this business, which over the years has expanded to 23 million households and made our content distribution platform a formidable player in the market”, he added.
Inducting the new brand identity, Harit Nagpal, MD&CEO – Tata PlayLtd., further stated, “I firmly believe that it’s one thing to own content, quite another to make it accessible. Distribution is what makes content easily discoverable for the masses, consumed, and talked about. Our DTH business has a sizeable market share and we’ll continue our endeavour to expand the TV viewing universe. Our Broadband business with 100% fiber network provides impressive speeds, and that’s why we renamed it to Tata Play Fiber.”
He mentioned, “In the last few years, OTT has become mainstream which led us to create an aggregator app called Tata PlayBinge – which today hosts content from 13 leading OTT apps through a single User Interface while offering flexibility of single subscription and payment. We recently announced the Tata PlayBinge Combo Packs– an inventive bundled offering that, for the first time, is providing the best of broadcast channels and OTT apps in one integrated pack, making entertainment consumption further consumer-friendly. Today, we also welcome Netflix to our family. Plus, we are making service visits free for all customers starting today, and our de-active DTH customers can continue to recharge and get restarted on the platform with No reconnection charges. The name Tata Play thus signifies our expanded range of products and services. The new identity is an outcome of our desire to be future-ready while making tomorrow better than today for homes and families.”